【手机的终结？】万物互联（The Internet of Everything）是实力传播《2038：未来25年六大趋势》中提及的一大趋势。实力传播认为未来营销的中心是消费者和内容，而不是设备和渠道。由更多更小的智能设备和传感器组成的智慧城市（Smartcities）是否预示着手机的终结？详见🔗 网页链接展开全文
【The main online video properties worldwide】The leading global properties for video ads and video content were Google Sites (755 million unique viewers), Facebook (296 million) and Vevo (256 million).（via comScore）🔗 网页链接展开全文
#ZO Twitter# The factors that create additional WoM for brands: in total, paid-for advertising is responsible for almost three quarters of the total additional WoM about brands offline or online. 🔗 网页链接展开全文
#ZO Twitter# The factors that create additional WoM for brands:In total, paid-for advertising is responsible for almost three quarters of the total additional WoM about brands offline or online.🔗 网页链接展开全文
#ZO Reports# In China, search marketing spending will grow by 65% or RMB 51 billion in 2013. How important is search? 84.7% of website traffic in China comes from a search engine. Categories of Travel, Mobile phone and online gaming are the top 3 searched categories on Baidu.展开全文
#ZO Reports# <Ten Trends Changing the Digital Landscape>from Moxie: 1. Native advertising (developing brand creative in a format “natural” to the media channel being used); 2. Remote possibilities (mobile); 3 .Niche APPs.展开全文
